Customer Acquisition

Our tracking supports additional reporting on whether the customer making a purchase is a new customers acquisition or a returning customer to your store.

Tracking Implementation

This reporting requires an additional parameter to be added to your Conversion Tag and Fall-back Conversion Pixel.

To apply this parameter to your Server-to-Server tracking, please follow the guidance relevant to the Fall-back Conversion Pixel.

Conversion Tag

AWIN.Tracking.Sale.customerAcquisition = "{{customerAcquisition}}";

Fall-back Conversion Pixel

&customeracquisition={{customerAcquisition}}

customerAcquisition should be replaced with either NEW or RETURNING to identify the customer type.

Implementation Example

<img border="0" height="0" src="https://www.awin1.com/sread.img?tt=ns&tv=2&merchant=1001&amount=7.50&ch=aw&parts=DEFAULT:7.50&ref=AA000005&testmode=0&customeracquisition=NEW&vc=10PERCENTOFF" style="display:none;" width="0">
<script type="text/javascript">
//<![CDATA[
/*** Do not change ***/
var AWIN = AWIN || {};
AWIN.Tracking = AWIN.Tracking || {};
AWIN.Tracking.Sale = {};
/*** Set your transaction parameters ***/
AWIN.Tracking.Sale.amount = "7.50";
AWIN.Tracking.Sale.channel = "aw";
AWIN.Tracking.Sale.orderRef = "AA000005";
AWIN.Tracking.Sale.parts = "DEFAULT:7.50";
AWIN.Tracking.Sale.test = "0";
AWIN.Tracking.Sale.voucher = "10PERCENTOFF";
AWIN.Tracking.Sale.customerAcquisition = "NEW";
//]]>
</script>