Implementing Awin Consent

On the Landing Page

If the consumer navigated through an affiliate link, an affiliate click identifier will be present in the URL and the MasterTag will attempt to set a first-party affiliate cookie.

If consent has not been obtained (a consent window is yet to be presented to the consumer), then the MasterTag should be executed on page load.

The MasterTag should always be loaded on page load, regardless of consent status.

To inform the MaserTag that it should delay setting a first-party cookie, please add the following:

var AWIN = AWIN || {};
AWIN.Tracking = AWIN.Tracking || {};
AWIN.Tracking.AdvertiserConsent = false;

<script src="https://www.dwin1.com/{{advertiserId}}.js" defer="defer"></script>

This should be added before the MasterTag is loaded.

After initializing the above variable, based on the choice of the consumer, you can send a consent update event to the MasterTag by calling:

AWIN.Tracking.Consent.setAdvertiserConsentStatus(true); //cookie consent was obtained for Awin
AWIN.Tracking.Consent.setAdvertiserConsentStatus(false); //cookie consent was not obtained for Awin

We accept values of 1 and 0 as true and false, respectively.

Please ensure that the URL query parameters, especially Awin parameters (&awc= and &sn=) appended by Awin to the landing page URL, are still available when the consent update is sent.

If the customer has visited your site before, a consent banner may not be presented to them again. This means that you (or your CMP) have stored the consumer’s consent status on your end. In this case, we recommend loading the following snippet on all pages of your site:

var AWIN = AWIN || {};
AWIN.Tracking = AWIN.Tracking || {};
AWIN.Tracking.AdvertiserConsent = {{consentForAwinStatus}};

<script src="https://www.dwin1.com/{{advertiserId}}.js" defer="defer"></script>

The {{consentForAwinStatus}} should be populated by the variable that you’re using to store the consent status.

On the Confirmation Page

On your order confirmation page, the MasterTag reads the value of the AdvertiserConsent property and decides whether or not to read Awin’s first-party cookies. Therefore, the AdvertiserConsent property should be initialized as a part of the Conversion Tag.

On this page, it is also necessary to append the cons parameter to the Conversion Pixel and populate it with the value of the {{consentForAwinStatus}} variable.

<img border="0" height="0" src="https://www.awin1.com/sread.img?tt=ns&tv=2&merchant={{advertiserId}}
&amount={{totalAmount}}&ch={{channel}}&cr={{currencyCode}}&p1={{customParameter1}}
&p2={{customParameter2}}&parts=DEFAULT:{{totalAmount}}&ref={{orderReference}}
&testmode={{isTest}}&vc={{voucherCode}}&cons={{consentForAwinStatus}}" style="display:none;" width="0">

<script type="text/javascript">
//<![CDATA[
/*** Do not change ***/
var AWIN = AWIN || {};
AWIN.Tracking = AWIN.Tracking || {};
AWIN.Tracking.Sale = {};
/*** Set your transaction parameters ***/
AWIN.Tracking.Sale.amount = "{{totalAmount}}";
AWIN.Tracking.Sale.channel = "{{channel}}";
AWIN.Tracking.Sale.currency = "{{currencyCode}}";
AWIN.Tracking.Sale.custom = ["{{customParameter1}}", "{{customParameter2}}"];
AWIN.Tracking.Sale.orderRef = "{{orderReference}}";
AWIN.Tracking.Sale.parts = "DEFAULT:{{totalAmount}}";
AWIN.Tracking.Sale.test = "{{isTest}}";
AWIN.Tracking.Sale.voucher = "{{voucherCode}}";

AWIN.Tracking.AdvertiserConsent = {{consentForAwinStatus}};

//]]>
</script>
<script defer="defer" src="https://www.dwin1.com/{{advertiserId}}.js" type="text/javascript"></script>