Prestashop
- 10 Feb 2025
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Prestashop
- Updated on 10 Feb 2025
- DarkLight
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Compatibility Notice
The Awin extension has only been validated with standard Prestashop themes. We provide no guarantee that the module will be compatible with other themes.
Supported Tracking Types & Features
Method and feature support notes are based on the latest available extension version. If a feature is not present on your shop, please ensure you have updated the Awin extension.
Each of these tracking methods is required for compliance with our Tracking Policy. To review the Awin Tracking Policy, please reach out to your Awin point-of-contact.
✅ Conversion Tag
✅ Fall-back Conversion Pixel
✅ Server-to-Server (S2S)
✅ Deduplication
Installation and Configuration
Current module version: 1.0.3, compatible with Prestashop versions 1.7.0 - 8.0.4.
The most efficient way to integrate Awin’s tracking with your site is to use our Prestashop module. The official Prestashop addon can be downloaded from the Prestashop website.
After you’ve installed the plugin, you’ll need to set your Advertiser ID. If you’re unsure, you should have received this ID from your assigned integrator or you can find it in the Awin UI > Account > Overview.
The Awin module for Prestashop includes our Hybrid tracking solution and its associated benefits. The module will trigger the tracking tags on order confirmation pages and the tracking tags will include all aspects of tracking. This includes our client-side Conversion Tag, Fallback Image Pixel, Server-to-Server tracking, and the Awin Mastertag.
Stuck? Check out our Prestashop Integration video tutorial:
Tracking Features
The module utilizes the source query parameter from the landing page URL and passes this value along to the channel parameter of our tracking request for deduplication purposes.
It is important to note that only the source query parameter will be used for deduplication, not the more commonly used utm_source parameter. You should ensure that the source parameter is correctly configured for your program. Your Awin point of contact can assist you with changes to this configuration.
To implement this on Awin’s side, a source=aw query parameter will be appended as standard with Prestashop module setups under Default Query String Append in the Tracking Settings.
Additionally, the module creates a cookie named source to store the value of the source parameter. This value will update accordingly each time the value of this parameter changes in the URL.
If you are configuring other channels, please ensure that they’re reporting to the
sourceparameter with the proper value. (e.g. source=email, source=fb, source=na, etc.)
Product Level Tracking (PLT) information is sent via the module’s tracking tags and follows the default format of an Awin PLT dataset:
AW:P|{{advertiserId}}|{{orderReference}}|{{productId}}|{{productName}}|{{productItemPrice}}|{{productQuantity}}|{{productSku}}|{{commissionGroupCode}}|{{productCategory}}Testing your Tracking
Please see our article on testing your Integration for further instruction.
FAQ
Does the Awin module support Prestashop 8.1 versions?
Our Prestashop module is currently being refactored and rebuilt, to enhance our tracking functionalities on Prestashop websites. Our current Awin module is compatible for shops until version 8.0.4, our future module will then also support Prestashop 8+ versions. This development is currently in process and we hope to be releasing this soon.
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