For Advertisers: Introduction to Feeds

A product feed provides publishers with details of the products you sell, how much they cost and various other product details that are relevant to your business (for example a fashion advertiser may include colours and sizes).

Product feeds allow publishers to quickly find and share links with their users without having to manually create their own deeplinks each time they’d like to share one of your products. It also gives publishers direct access to your product details and prices, allowing them to search, filter and share different products in a variety of ways. 

A product feed is needed if you want to work effectively/efficiently with content or comparison partners, as well as if you're looking to work with Google Shopping CSS partners. See here to see how to upload feeds in google shopping format via our new API..

Not only does a product feed open up opportunities for working with differing publishers, but it may also boost your programmes sales by 15%.

See here how to get started in setting up and processing your AWIN feed. if you want to upload your feeds in google shopping format for your publishes, please see how you can do that via API here