Product Feeds

What is a Product Feed?

At its most basic level, a Feed products Publishers with the raw building blocks they need to build promotions of your business.

A Feed tells a Publisher about the types of products or services you sell and information about those products or services including the color, stock, and more.

Without a good Feed, a content or comparison Publisher may struggle to include your products on their site.

Naturally, it follows that the more information you can share about your offerings, a better quality affiliate site can be built to promote you.

A good Feed can contribute as much as 10% to your affiliate program’s sales so its important should not be underestimated. It can also help attract valuable Publishers to your program.

What do my Publishers get?

Your Feed will allow Publishers to quickly find and display links without having to manually generate their own for a given product or service’s page.

It also gives them access to any specifications you offer on a given item and filter these based on the metrics they know will matter to their audience.

How can I provide a Product Feed?

In order to provide consistent and up-to-date data to Publishers, your Feed needs to conform to certain requirements and we recommend that Feeds are available for our system to fetch automatically.

You can learn more about the process of generating and submitting a Feed in our For Advertisers articles.

Information for Publishers

If you’re a Publisher and looking to take advantage of this feature, please see our For Publishers collection of Product Feed articles.