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    Shoplazza
    • 10 Feb 2025
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    Shoplazza

    • Updated on 10 Feb 2025
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    Article summary

    Compatibility Notice

    The Awin app has only been validated with standard Shoplazza themes. We provide no guarantee that the app will be compatible with other themes.

    Supported Tracking Types & Features

    Method and feature support notes are based on the latest available app version. If a feature is not present on your shop, please ensure you have updated the Awin app.

    Each of these tracking methods is required for compliance with our Tracking Policy. To review the Awin Tracking Policy, please reach out to your Awin point-of-contact.

    ✅ Mastertag

    ✅ Conversion Tag

    ✅ Fall-back Conversion Pixel

    ✅ Server-to-Server (S2S)

    ✅ Product Level Tracking (PLT)

    ✅ Deduplication

    ✅ Product feed

    Installation and Configuration

    Current App Version: compatible with Shoplazza versions up to 1.0.1.

    The most efficient way to integrate Awin’s tracking with your site is to use our provided Shoplazza app, available in the Shoplazza Appstore.

    After you’ve installed the app, you’ll need to set your Advertiser ID. If you’re unsure, you should have received this ID from your assigned integrator or you can find it in the Awin UI > Account > Overview.

    The Awin app for Shoplazza stores includes our Hybrid tracking solution with its benefits. The module will trigger the tracking tags on order confirmation pages and the tracking tags will include all aspects of tracking, including the Awin Mastertag on all pages, client-side conversion tags, fallback image pixel and server-to-server tracking.

    Installation

    Step One: From your Shoplazza Admin > go to Apps and then Click on Apps store. Find Awin in the App store and then Add it to your store.

    Step Two:  Click on Install app. You will be required to insert Awin Account ID in the installation process so your store will then be able to measure sales and attribute them to Publishers.

    Tracking Features

    The app utilizes the source query parameter from the landing page URL and passes this value along to the channel parameter of our tracking request for deduplication purposes.

    It is important to note that only the source query parameter will be used for deduplication, not the more commonly used utm_source parameter. You should ensure that the source parameter is correctly configured for your program. Your Awin point of contact can assist you with changes to this configuration.

    To implement this on Awin’s side, a source=aw query parameter will be appended as standard with Shoplazza app setups under Default Query String Append in the Tracking Settings.

    Additionally, the module creates a cookie named source to store the value of the source parameter. This value will update accordingly each time the value of this parameter changes in the URL.

    If you are configuring other channels, please ensure that they’re reporting to the source parameter with the proper value. (e.g. source=email, source=fb, source=na, etc.)

    Product Level Tracking (PLT) information is sent via the app’s tracking tags and follows the default format of an Awin PLT dataset:

    AW:P|{{advertiserId}}|{{orderReference}}|{{productId}}|{{productName}}|{{productItemPrice}}|{{productQuantity}}|{{productSku}}|{{commissionGroupCode}}|{{productCategory}}

    Usage of Awin Consent Signals is one of the six core elements of Awin’s Tracking Policy. The Shoplazza app does currently not support native consent handling using Awin Consent Signals.

    The preferred method of consent handling is an advertiser led decision, but we strongly recommend using Awin Consent Signals, and please also see more information on Consent Framework.

    Under the Awin app settings in Shoplazza, you can generate a product feed by simply clicking on ‘Generate url’. After generating your product feed click, a link will appear to copy. The Product Feed is generated in .csv format and will include all necessary info from all products in your Shoplazza store. The link to the feed can be used to import into your Awin profile.

    A product feed provides publishers with details of the products you sell, how much they cost and various other product details that are relevant to your business (for example a fashion advertiser may include colours and sizes). Product feeds allow publishers to quickly find and share links with their users without having to manually create their own deeplinks each time they’d like to share one of your products. Please also find more information on our Advertiser Success article, or on our Product Feeds guide.

    Testing your Tracking

    Please see our article on testing your Integration for further instruction.

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