Squarespace
- 26 Mar 2025
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Squarespace
- Updated on 26 Mar 2025
- DarkLight
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Supported Tracking Types & Features
Method and feature support notes are based on the custom setup in Squarespace. If a feature is not included on the setup in this guide, you may require further custom setup for the tracking on your Squarespace shop.
Each of these tracking methods is required for compliance with our Tracking Policy. To review the Awin Tracking Policy, please reach out to your Awin point-of-contact.
✅ Conversion Tag
✅ Fall-back Conversion Pixel
Installation and Configuration
To integrate with Squarespace you will be required to complete the below steps on your Squarespace website. Once integrated follow the final steps to run a test transition to ensure the client-side tracking has been set up successfully. After this, ensure that the mandatory server-side tracking is also completed.
Step One: To implement the pixel in Squarespace you need to login into your Squarespace account and open the Code Injection panel. This is located under Pages, Website Tools, and Code Injection:
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Step Two: Find Footer and copy the code below into the box:
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<script src="https://www.dwin1.com/XXXXX.js" type="text/javascript" defer="defer"></script>Ensure the XXXXX has been changed to reflect your Advertiser ID (provided to you by the Integrations team). If you’re unsure, you should have received this ID from your assigned integrator or you can find it in the Awin UI > Account > Overview.
Step Three: Find Order Status Page and copy the code below into the box:
<script type="text/javascript">
{.if firstPageView}
<!-- Image Pixel - Mandatory -->
var awPixel = new Image(0, 0)
awPixel.src = "https://www.awin1.com/sread.img?tt=ns&tv=2&merchant=XXXXX&amount=" + parseFloat({orderGrandTotal}).toFixed(2) +"&ch=aw&parts=DEFAULT:" + parseFloat({orderGrandTotal}).toFixed(2) + "&ref=" + {orderId} +"&vc=" +"&cr=GBP&testmode=0";
<!-- JavaScript Tracking - Mandatory -->
//<![CDATA[ /*** Do not change ***/
var AWIN = {};
AWIN.Tracking = {};
AWIN.Tracking.Sale = {};
/*** Set your transaction parameters ***/
AWIN.Tracking.Sale.amount = "{orderGrandTotal}";
AWIN.Tracking.Sale.orderRef = "{orderId}";
AWIN.Tracking.Sale.parts = "DEFAULT:{orderGrandTotal}";
AWIN.Tracking.Sale.currency = "GBP";
AWIN.Tracking.Sale.test = "0";
AWIN.Tracking.Sale.channel = "aw";
//]]>
{.end}
</script>Ensure the XXXXX has been changed to reflect your Advertiser ID. Note that with this script, the firstPageView if-statement is added. This is important as the order status page can be reached also after the first time landing on this page after order confirmation. For that reason, we only track the first hit of that page.
Step Four: Make sure to save the changes.
Testing your Tracking
Please see our article on testing your Integration for further instruction.
Server-to-server tracking
You’ve completed the client-side integration of Awin tracking! From here, we recommend that you test your integration and continue on with integrating the mandatory server-to-server portion of our tracking.
server-side tracking via Conversion API
server-side tracking via direct implementation
Consent
As an Advertiser, it is your responsibility to obtain cookie consent for Awin’s tracking and inform us of the consent status. We strongly recommend making use of Awin Consent Signals. Further information regarding consent can be found on Consent Framework.
FAQ
I cannot find a ‘Order Status’ page?
The Awin tracking snippets on this page will need to be inserted in the Code Injection panel in the Squarespace admin section. Where the Code Injection panel can be found, depends on your Squarespace version.
Squarespace made some changes to the order confirmation process, and anyone checking out with physical, digital, or service products after 7 February 2023 will see a full Order Status page instead of the original Order Confirmation page that displayed a simple line of text including “Order Confirmed”, the order number and the order value. None of the physical or service products were listed.
If you see the following message below on the Code Injection page, you are not using the newer Order Status page yet. All customers will land on the original Order Confirmation page after checkout for all purchases. In this case the tracking snippet can be implemented under the Order Confirmation page.
Solution: For this scenario (older versions of Squarespace), when using the Order Confirmation page, please navigate to the Home Menu, click Settings, click Advanced, and then click Code Injection. Find Footer and copy the code below into the box:
<script src="https://www.dwin1.com/XXXXX.js" type="text/javascript" defer="defer"></script>Ensure the XXXXX has been changed to reflect your Advertiser ID.
Lastly, find the Order Confirmation Page and copy the code below into the box:
<!—Image Pixel - Mandatory -->
<img src="https://www.awin1.com/sread.img?tt=ns&tv=2&merchant=XXXXX&amount={orderGrandTotal}&cr=GBP&ref={orderId}&parts=DEFAULT:{orderGrandTotal}&vc=&ch=aw&testmode=0" border="0" width="0" height="0">
<!-- JavaScript Tracking - Mandatory -->
<script type="text/javascript">
//<![CDATA[ /*** Do not change ***/
var AWIN = {};
AWIN.Tracking = {};
AWIN.Tracking.Sale = {};
/*** Set your transaction parameters ***/
AWIN.Tracking.Sale.amount = "{orderGrandTotal}";
AWIN.Tracking.Sale.orderRef = "{orderId}";
AWIN.Tracking.Sale.parts = "DEFAULT:{orderGrandTotal}";
AWIN.Tracking.Sale.currency = "GBP";
AWIN.Tracking.Sale.test = "0";
AWIN.Tracking.Sale.channel = "aw";
//]]>
</script>Make sure to save the changes and again, ensure the XXXXX has been changed to reflect your Advertiser ID.
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