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    Tracking Introduction
    • 15 Nov 2024
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    Contents

    Tracking Introduction

    • Updated on 15 Nov 2024
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    Article summary

    Introduction

    Welcome to the Developer Success Center!

    This collection includes all necessary information to implement Awin’s Tracking Suite on your website. Whether you’re a seasoned developer or just getting started, our goal is to provide clear, actionable guidance to assist in your integration process.

    If you’re looking for API information, please see our API documentation.

    For information on our Consent Framework, please see the related documentation.

    Our Tracking Suite

    Awin’s tracking consists of 4 mandatory methods:

    • The Advertiser MasterTag

    • The Conversion Tag

    • Fall-back Conversion Pixel

    • Server-to-Server (S2S)

    If you have a mobile app, App Tracking is mandatory.

    If required in your region, Consent Signals are mandatory.

    Each of these tracking methods has a number of integration methods. Your program’s assigned technical point of contact will have provided you with their recommendation of the most efficient way to integrate.

    Throughout the integration process, you’re welcome to complete a test transaction to check your work and request feedback on these tests from your technical point of contact.

    Once all technical requirements have been met, your program will be provided with Technical Sign Off.

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