Tracking Introduction

Introduction

Welcome to the Developer Success Center!

This collection includes all necessary information to implement Awin’s Tracking Suite on your website. Whether you’re a seasoned developer or just getting started, our goal is to provide clear, actionable guidance to assist in your integration process.

If you’re looking for API information, please see our API documentation.

For information on our Consent Framework, please see the related documentation.

Our Tracking Suite

Awin’s tracking consists of 6 core elements, of which the first 4 elements are mandatory:

• The Advertiser MasterTag

• The Conversion Tag

• Server-to-Server (S2S)

• Fall-back Conversion Pixel

• Consent Signals*

• Product Level Tracking**

*Strongly recommended, to ensure Cashback, Loyalty and Voucher code activity can be accurately tracked, Consent Signals should form part of the Awin integration.

**Optional, allows the advertiser to utilise reporting down to each individually purchased product.  

If you have a mobile app, App Tracking is mandatory.

Usage of Consent Signals is strongly recommended. Please find further information on our Consent Framework guide.

Each of these tracking methods has a number of integration methods. Your program’s assigned technical point of contact will have provided you with their recommendation of the most efficient way to integrate.

Throughout the integration process, you’re welcome to complete a test transaction to check your work and request feedback on these tests from your technical point of contact.

Once all technical requirements have been met, your program will be provided with Technical Sign Off.