Introduction

What Is a Product Feed and why do I need one?

A product feed is a regularly updated data file that contains detailed information about the products you sell, such as:

• Product names

• Prices

• Availability

• Descriptions

• Images

• Attributes like colour, size, brand, etc. (especially useful for verticals like fashion or electronics)

This feed enables publishers and partners to easily access, search, and promote your products without manually creating individual links or copying product information.

Why Is a Product Feed Important?

A well-structured product feed allows you to:

• Work efficiently with Publishers: Give publishers instant access to accurate and up-to-date product data, allowing them to create content and share product links quickly and effectively.

• Boost Visibility & Sales: Product feeds can help increase programme sales by up to 15% through better exposure across content and comparison platforms.

• Enable Automation: Publishers can use your feed to filter, sort, and dynamically update product listings, making it easier to feature your products in real-time.

• Integrate with Google Shopping CSS Partners: If you work with Google Shopping Comparison Shopping Services, a Google-format feed is essential.

Types of Product Feeds We Support

We offer two feed formats:

1. Awin Feed Format:

   • Our standard feed format used across the Awin platform.

   • Ideal for content, voucher, cashback, and comparison partners.

2. Google Feed Format:

   • Specifically designed for use with Google Shopping and Google CSS partners.

   • Can be uploaded via our API (see below for details).

Getting Started

• Set up and process your Awin product feed

• Upload your Google-format product feed via API